HE - Compatible for all machines. Long-lasting fragrance. Safe for HE & conventional machines. Great for active-wear & towels. Compare to Downy Unstoppables (This product is not manufactured or distributed by Procter & Gamble, owner of the registered trademark Downy Unstoppables). Gently squeeze bottle to enjoy scent. Ready for life. Sheets - spectacularly scented! Towels - totally fresh! Be ready for fabulous freshness in every laundry load with a sprinkle of quality and affordable scent boosters from Simply Done. www.besimplydone.com. Quality Guarantee: If you are not 100% satisfied, return our product for a full refund. Made in USA.